“Imagine the following:

You buy a ticket to an NBA game… let’s say a Lakers game at Staples Center.

You fight traffic, land a $40 parking spot, grab some snacks and drinks, and finally get to your seat.

The game starts, and you look up in the rafters, and the scoreboard is… missing!

There’s nothing there.

The players are dribbling, passing and shooting, but no one’s keeping score. After some arbitrary amount of time, they decide to stop playing, and everyone goes home.

Tell me…

Would that be the same experience as attending a game where the teams are battling for every important point as the clock counts down to the final buzzer?

No, of course not! If you take away the scoreboard and the clock, all the drama, tension, urgency, and excitement vanishes as well.

So here’s my question to you: Are you playing your game with or without a scoreboard?

Track & Measure Everything!”

- From TomFerry.com, Tom Ferry